Last month our students enjoyed an inspiring Skype session with Bobby “Bobcat” Ervinprofessionally known as Bobcat or DJ Bobcat. DJ Bobcat is a Grammy Award winning, multi-platinum producer, songwriter, DJ, artist and music executive. He has worked with musicians such as Clive Davis, Russell Simmons, Madonna, and he has also written and produced songs for artists such as: LL Cool J, Ice Cube, Mack 10, Tupac, Sir Mix A Lot, Bow Wow, Usher and Kid Rock, just to name a few.
On January 15th, DJ Bobcat led a fulfilling discussion with SIATech students about the different aspects of business, specifically, the music industry. The conversation was dominated by such topics as marketing strategies, marketing strategies, target demographics, management agreements and recording contracts.
DJ Bobcat introduced our students to the industry terms “taste makers” and “spit.” He schooled our students on the various college majors associated with the endless number of rewarding careers in the entertainment industry.
He also discussed the various college majors associated with numerous jobs in the entertainment industry. This part of the conversation prompted Casey Rodgers to inquire about jobs working with special effects in music videos.
Overall, DJ Bobcat encouraged students to “do what you love” and “build on your strengths.” He cautioned students to stay focused and “not to get caught up in the drama,” to worry about themselves and not fall victim to worrying about what the next person is doing.
“It was an awesome discussion! He spoke the truth!” raved, Daija Bridges. Denzel Hammonds was more than willing and happy to give DJ Bobcat a preview of his own musical talents! Check it out!
It was impressive to watch and listen to how DJ Bobcat captured students’ attention in a storytelling manner to explore the benefits of having a solid education!
Jami Yee is the English/Social Studies/Senior Project Teacher at SIATech Moreno Valley Independent Study Charter High School.
